商務(wù)英語信函的詞匯特征范文
On the Vocabulary Features of Business English Letter
Ⅰ. IntroductionWith the globalization of economy, international trade is playing more and more important roles for the development of a country or an area. In international trade, one effective channel of communication is Business Letter. It becomes not only a necessary tool for the communication in business, but also a powerful vehicle for the expression of business information. Business Letter of high quality will help establish long-term customer relations, lead to more business in the future, and also avoid the risk and dispute. The direct objective of writing business letter, in the international trade of quick rhythm, is to communicate with customers (including potential customers) effectively. And to a certain degree, the quality of Business Letter affects the result of communication and business. Therefore, the selection and application of vocabulary is now an issue that draws more and more attention.
Business Letter has its own vocabulary features. The selection and application of vocabulary relates to the characteristic of different parts of the business process, and also reflects writer’s tone and intention. Therefore, the choice of vocabulary can help the entire Business Letter, and also can destroy the entire Business Letter. That is, the choice of vocabulary will greatly change the trend of business.
In this paper, vocabulary features of Business Letter will be discussed from the viewpoint of Holliday, the theory of Systemic Functional Linguistics (also theory of Variables of Situation Context). English as a cosmopolitan language has a broad application in International Trade, and especially most business letters are written in English, therefore this paper mainly analyzes the features of English vocabulary in Business Letter.
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